How do we support people & organizatons?

We use the science of human behavior to improve people, products and places
LEAD TCM&L® (registered trademark of LEAD Training, Consulting, Management & Leadership) is a specialized company offering behavioral design solutions and behavioral economic approaches for business, retail, government and education.

Questions our customers have:

  • How can I apply evidence-based findings from (cognitive and social) psychology and behavioral economics into my products, business or organization to improve performance?
  • I want to improve motivation, attitudes, behavior and even performance levels in my people!
  • Can you help us create, develop and deliver training programs that have a measurable positive impact on learning outcomes?
  • We need support in developing and testing effective domestic public policies using insights from behavioral science.
  • What is the difference between a behavioral specialist company offering evidence-based solutions and a marketing company offering a behavioral intervention?

Our Approach

LEAD TCM&L® offers certified Training Programs, Behavioral Design Solutions and Choice Architecture & Behavioral Experimentation grounded in scientifically proven principles to help people and organizations achieve sustainable performance improvements.

SMART CHOICE ARCHITECTURES

Using reliable findings from decision-making science, cognitive psychology, social psychology and behavioral economics to develop robust choice architectures for organizations to improve:

Sales, Customer Acquisition & Loyalty, Employee Satisfaction, Organizational Effectiveness, Energy Saving, Bank Savings, Government Policy Design, Teaching Efficacy, Personal Effectiveness and Communication Persuasiveness.
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​Did you know?

A behavioral principle is easy to find on google and as it is a principle it should work in almost every situation.... but did you know that it's application has to be fine-tuned, tested and re-adjusted to every single context for it to work appropriately. The science shows that not having the right behavioral partner to guide you in this process can lead to unnecessary costly investments, misleading insights, and even faulty solutions.

Be Smart, Choose Smart

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LEAD TCM&L™ Rapid Behavioral Testing (RBT-Method)
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Based on years of practical experience and behavioral experimentation in business, retail, consumer insights, pharma, government and education, LEAD TCM&L™ has developed a rapid behavioral testing methodology that can address any behavioral issue and deliver accurate results.
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FAST: Diagnostics, Experiment Design, Execution and Analysis in 5 days!

COST EFFECTIVE: Save thousands of dollars in Behavioral Experimentation using LEAD TCML™ unique RBT-Method

RELIABLE:  Get data-driven insights to further enhance your solution

What is Behavioral Design?

To answer this, let's take inspiration from others. Here is a video from booking.com in which a designer explains how to use design and behavioral insights to come up with solutions to complex problems.


LEAD TCM&L® PROPRIETARY Behavioral Design Methodology

LEAD TCM&L® Behavioral Design Consultancy Services

LEAD TCM&L® also offers customized behavioral design consultancy services covering the full development chain of any product, service or place. Our consultancy services can be offered in full or in part depending on the level of support and advice your project requires. Following our behavioral design methodology process we offer the following consultancy services.

Discover

Workshops                 
We organize discovery workshops at our design lab or in-company to identify the challenges your project or organization is facing and to identify how behavioral insights can lead to possible solutions.

PTC Analyses             
Through the usage of surveys, questionnaires, interviews and observation we will help you analyze the problem and the context in which it exists, and help you profile your target group

Design

Idea generation         
Based on the workshop outcomes and PTC analyses we will work with you to identify possible scientifically grounded and practical solutions

Intervention Design             
Based on possible solutions workable interventions will be designed for testing through randomized control trials.

Develop

Solution testing         
The proposed interventions and solutions are tested as a pilot run in a real environment to measure its fit and efficacy to solve the key issue at hand.

Customer Feedback  
Based on target group or customer feedback further design enhancements will be made to enhance the effect of the proposed intervention or solution.

Refinement                
A final version of the proposed behavioral design solution will be created and prepared for launch.

Deliver

Launch                       
After all steps have been taken the final behavioral change solution will be officially launched and replicated in new environments if necessary

Communicate            
To increase the solutions visibility and usage internal and external communication advice will be provided how best to disseminate information about the solution to its target group or the wider public. 

Interested in learning more about behavioral economics and behavioral design?
Call us: +31 (0)10 260 0015

Testimonials

"LEAD TCM&L® designed and facilitated an executive level People Development Module for our Corporate Leadership Program. LEAD TCM&L®'s course taught me valuable knowledge, skills and approaches how to effectively deal with people within my organization and beyond. It was a great experience" - Mohammad Naji, Sr.Director International Carrier Relations at DU Mobile (Dubai)


"I have worked with LEAD TCM&L® on several projects in the past years. LEAD TCM&L® has a strong methodological approach to solving business issues and creating effective behavioral interventions and solutions. LEAD TCM&L® is able to quickly understand the issue at hand and is capable of seeing a project through from start to completion no matter how challenging. Their experience, global footprint, network, results-driven mindset and positive attitude has been the reason for us to continue to work with them on various strategic and people related business issues." - Victor Urruchi, Global Logistics Manager at Arola (Barcelona)


"Above and beyond LEAD TCM&L's thorough understanding of behavioral science and innovative teaching style made their management psychology course one of the most popular electives at Hult International Business School. It has definitely been one of the best classes I have ever followed" - Maja Aad, MBA (Dubai)




"LEAD TCM&L's behavioral Interventions really work! By applying psychological principles into my day to day business, I have started to see new possibilities to generate results for myself and others. Systematically applying and testing evidence-based approaches has enabled me to challenge my own thought-process and come up with even better ideas. LEAD TCM&L® has provided me with the tools, insights and abilities to excel in my business" - Enis Suljkanovic, Risk Manager at SCO
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