LEAD TCM&L® Business Psychology Programs
LEAD TCM&L® Business Psychology programs are cutting edge development programs to equip you with psychological knowledge and techniques to enhance your business success both in and outside the company. In recent years the science of management and business has merged together with the science of human behaviour which has brought about game-changing insights and innovative business practices in Economics, Organizational Behavior, Human Resource Management, Consumer Interaction, Management and Leadership. Our Business Psychology programs help you leverage your existing skills and performance through the power of influence and persuasion.
Persuasion & Influence
The science of persuasion and influence has generated many reliable findings how to intentionally and unconsciously influence behavior. Understanding these basic but highly effective principles of influence and how these can be used to manipulate behavior and generate positive outcomes should be part of anyone's personal toolkit. This program will equip you with key psychological insights and techniques how to influence the behavior of one or groups of people. Having a solid understanding of the psychology of persuasion and experience in applying it to various settings is critical to anyone's personal and business success.
Your success in business relies on your skills in leading and influencing others. Even the most technically skilled managers must be able to persuade, motivate, and engage others including direct reports, peers, customers, and executive teams. The science of cognitive and social psychology have produced many reliable findings about the factors that improve performance levels in your people, influence attitudes, behaviors, beliefs, and motivation. On our Business Psychology courses you will gain an understanding of these findings, and develop your ability to apply them to advance your career success, champion change and manage others effectively.
1400 Euro - 7990 Euro
Understanding how consumers interact with your brand, perceive your products, make buying decisions, create relationships with your company and identify with your corporate or brand values is a critical process of any organisation. Surprisingly, research has shown that consumers do not respond as rational as we have always thought and this has shed new light on how consumers really think and make decisions. On this course you will learn about these cutting-edge findings and learn how to apply them within your business to improve consumer decision-making, brand loyalty, sales and other important business outcomes.