Dates for 2021 certified program in Business Psychology below! Limited seats available, register now!
Course Description
LEAD TCM&L™ Certified Program in Business Psychology is a 4 to 8 day intensive advanced training course in behavioral science. Our flagship course will prepare you to work as an independent behavioral consultant in the field of business, education, industrial design, retail improvement, consumer performance, coaching, and other specific (business) areas where behavioral science is emerging as a new and competitive advantageous approach to solving today's business challenges.
Our unique Certified Programs in Business Psychology consists of a 4-day Certified Behavioral Practitioner Course and a 4-day Certified Advanced Behavioral Consultant Course that will equip you with the knowledge, skills, and mindset to work as a behavioral (economic) consultant in various business, organizational, governmental and educational settings.
Our unique Certified Programs in Business Psychology consists of a 4-day Certified Behavioral Practitioner Course and a 4-day Certified Advanced Behavioral Consultant Course that will equip you with the knowledge, skills, and mindset to work as a behavioral (economic) consultant in various business, organizational, governmental and educational settings.
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In this one-of-a-kind program you will learn about the science of human behavior and how this can be applied to a business or educational setting. The science of cognitive and social psychology has generated many reliable findings about how to motive and inspire people, change attitudes, manipulate behaviour, persuade and influence, and even change performance levels in individuals. Our evidence-based and theory-driven certified program has enabled many of our trainees to work successfully as coaches, consultants, trainers and specialists around the world. The Certified Behavioral Practitioner Program will equip your with the skills and knowledge to apply behavioral science to various business settings.
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Participating in the Certified Behavioral Practitioner Program will equip you with game-changing and business-boosting skills.
Benefits of the program are: • Become a Certified Behavioral (Economic) Consultant • Identify business opportunities as a Behavioral Practitioner • Learn how to apply Psychology in a business environment • Design effective choice architectures to influence decisions • Conduct experiments in real life business settings • Grow your business in one of the fastest growing industries |
Course DeliveryThe course will be delivered by Dr. Ali Fenwick, renowned business psychologist and business school lecturer. Ali Fenwick has over 20 years of management consulting and business psychology experience and has consulted for major brands such as Philips, Porsche, Cisco, T-Mobile, Du Telecom, Bayer, and H&M.
Ali Fenwick is also the author of the "Behavioral Insights Guide 2016, 2017, and 2018" and creator of the #1 fastest selling professional program in Behavioral Insights & Behavioral Economics providing the knowledge, skill set and experience to become an applied behavioral insights specialist. |
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Next Program Dates & Location
Certified Behavioral Practioner Program |
Certified Behavioral Practioner Program |
Certified Behavioral Practioner Program |
Certified Behavioral Practioner Program |
Location: Rotterdam Date: 9 - 12 February |
Location: Amsterdam Date: 16 - 19 February |
Location: Dubai Date: 15 - 18 September |
Location: Rotterdam Date: 23 - 26 November |
Course Attendee Testimonials
Myles David Lynch
Senior Associate KWR 
Minna Herranen
Regional Trade Compliance IMEA Nokia 
Mohamed Daaboul
Fleet Development Manager General Motors |
"After four intensive and incredibly enjoyable days, I left LEAD TCM&L™ certified program in business psychology with a new perspective to business, organizations and people. I also left with an extensive new management toolkit to explore, understand, experiment and apply changes derived from behavioral insights across multiple professional and social settings. Ali Fenwick brings a real energy and engaging delivery that took me out of my comfort zone and provided me so many relevant professional and personal takeaways that can be used immediately. Highly recommended!". “Behavioral Science is the next big thing in solving business challenges. I think it’s an essential business skill in modern leadership and management. I participated to both LEAD TCM&L™ Certified Business Practitioner Course and Certified Advanced Business Consultant Course in Dubai because I wanted to get better knowledge about behavioral insights and how to apply behavioral economics into my everyday business management. LEAD TCM&L™ Behavioral Insights program helped me by improving my knowledge on psychological principles and by giving me tools and practical experiment-based ideas and methods to boost my business skills. The course was really interesting and it was not only practical but fun. One thing I liked was their insights on experiments and how to apply them in personal and business life. I found the experience really useful and I am now looking forward on using all the tools provided in my daily work. I would recommend LEAD TCM&L™ Certified Programs in Business Psychology to people who need enhance key business and personal skills to enhance their business and life.”
“First, I would like to take this opportunity to thank Ali Fenwick for his rare and kind teaching technique, he simply does it from the heart and with so much passion. Many people miss the how in teaching, and he is simply talented in that aspect. Second, being in sales, I struggle to find books/training courses that provide skill development in advanced sales skills that helps to close deals and fully satisfy customers. LEAD TCM&L™ Management Psychology and Behavioral Insights provided me with answers I was looking for. I would suggest anyone in a sales role to attend one of LEAD TCM&L™ sessions, experience it, …. and I am sure it will fulfill your needs!! These courses have helped me tremendously in my current role."
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Ayanda Helen Moropane
Head of International HR Fawaz Alhokair Group 
Taleen Khzouz
Finance Manager - Middle East & Africa at Ford Motor Company |
"As Head of HR for International Operations with a leading retail franchise company, the complexities that underpin my role are usually derived from people dynamics. When it came to choosing Business Psychology, I requested feedback from previous attendees and each one confirmed that what I experienced throughout the 4 days of this course. It turned out to be a behaviour altering and thought-provoking experience. I have already started incorporating the learnings from this course, professionally and personally, and I can already see that I am much more conscious and aware of how I can better influence the behavior of others to drive the right organizational change and produce profitable business results".
"I chose Business Psychology with the expectation to discover new concepts that would help me influence change. This course showed me so much more. Psychology in Business has opened my mind to the limitless possibilities of influencing individual and group behavior at work and outside. You can apply the learnings and experiments to all fields of business, e.g. Finance, Marketing, Sales, Supply Chain, Customer Intimacy, Employee Engagement, etc. It is the first course that has impacted me so strongly, that I’m seriously considering a change in profession. Had I been exposed to this type of study early on, I really believe I would have followed in Mr. Fenwick’s footsteps" |
The Business Psychology Course described by our attendees
Mr. George Baffour describes what to expect from LEAD TCM&L™ Business Psychology Courses and shares some of the techniques he learnt from the program. Thank you George for providing such an eloquent description of the course!
Registration options
1. LEAD TCM&L™ Website
4-day Behavioral Practioner Course
Our flagship course in Behavioral Economics methods and applications. This practioner course will provide you a solid foundation in behavioral insight-driven consulting and enable you to work in the field of behavioral economics.
4-day Certified Advanced Behavioral Consultant Program
Advanced Course in Behavioral Insights Consulting. This advanced course will further develop your skills and experience in behavioral insight-driven consulting, providing you an extensive psychological and behavioral based toolkit and insights how to succeed as a behavioral (economics) specialist working in the field of business, retail, government and education.
2. Eventbrite
Certified Behavioral Practioner Program |
Certified Behavioral Practioner Program |
Certified Behavioral Practioner Program |
Certified Behavioral Practioner Program |
Location: Rotterdam Date: May 1 - 4 |
Location: Amsterdam Date: June 1 - 4 |
Location: Dubai Date: July 6 - 9 |
Location: Rotterdam Date: November 23 - 26 |
Sold out |
Sold out |
Sold out |
3. Bank Transfer
You can also select a course date and location & pay by bank transfer. Payment must be received 10 days before the start of the program. To pay in other currencies, please contact us to receive the pricing in another currency than Euro (acceptable currencies Euro, US Dollars, British Pounds or UAE Dirhams).
Please make your payment to (indicating course location and start date):
LEAD Training, Consulting, Management & Leadership
Bank: SNS Bank
IBAN: NL12SNSB0901809136
BIC: SNSBNL2A
Please make your payment to (indicating course location and start date):
LEAD Training, Consulting, Management & Leadership
Bank: SNS Bank
IBAN: NL12SNSB0901809136
BIC: SNSBNL2A
Course inquiries
Download the course flyer |
Request more information |
