framingContext is critical for deriving meaning of what we see. Its probably the most important factor influencing behavior. So can context and framing influence our decision-making significantly?
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anchoringHow easy is it to influence people's decision-making without them even knowing it? According to the science its not that hard. In this experiment we will show you how.
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Choice architectureArchitecture is an art and a science, even when designing options. The way you structure your options can influence the choices people make.
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