Enhancing work motivation in the PR industryThe PR industry is often described as being a highly competitive industry to work in. Tight deadlines, long working hours, client pitching, creative design, networking and strong stakeholder relationships characterize a typical work environment of a PR agency. Employees in all PR agencies face rejection on a near daily basis due to low success rates in 'pitching' and new business introductions. This has obvious implications on work motivation and overall job performance.
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situation• Tackle fluctuations in motivation levels which have lead to clients complaining of ‘inconsistent levels of service’
• Build resilience in employees to deal more effectively with the 'nature' of the PR business • Motivate employees to take a more proactive role in growing the business by winning new accounts |
design• Quantitative and qualitative research conducted to assess motivation at work.
• Survey data analyzed and linked to various internal and external psychological drivers of work motivation. • PR business environment specific motivational model created focusing on work-design, task-mindset reengineering, and communication framing. |
results• The application of the newly designed motivational model increased work motivation by 45% within the first year of its usage.
• An increase of work stress resilience was reported within 6 months • The company reported an increase of 19% successful pitches in the first year after model implementation. |
testimonial"The assessment of work motivation, and design and application of the motivational model developed for our business overachieved our expectations. We were able to understand and enhance motivation from different angles. There is clearly not a one-size fits all when it comes to stimulating motivation at work." Senior PR executive
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Survey Exhibits
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