Psychology explains why people are so easily duped

True or false: “The Eiffel Tower is in France.” Most of us can quickly and accurately answer this question by relying on our general knowledge. But what if you were asked to consider the claim: “The beehive is a building in New Zealand.” Unless you have visited New Zealand or watched a documentary on the country, this is probably a difficult question. So instead of recruiting your general knowledge to answer the claim, you’ll turn to your intuition. Put another way, you’ll rely on what Stephen Colbert calls “truthiness”... read more