Beercoo B.V. is the lucky winner of the Markenizer Trademark Party 2015 Prize! A very big congratulations to the company for winning a free 1-day workshop titled "Management Psychology - Using the science of human behavior to enhance organizational performance". We hope that Beercoo B.V. will enjoy our flagship management training in developing their psychological toolkit for business.

It is known in social psychology that behaviour is a function of person and environment. This means that behaviour is influenced by personal and situation factors. What is often forgotten is that environmental factors have a strong effect on behaviour. We can see how the environment effects behaviour at work, neighbourhoods on social behaviour and every day life, and the effects of public places and institutions on behaviour between people. 

When designing for behavioural change, try to consider the effect that the environment can have on behaviour of individuals and groups. The interaction between environment and person is bigger than you think.

True or false: “The Eiffel Tower is in France.” Most of us can quickly and accurately answer this question by relying on our general knowledge. But what if you were asked to consider the claim: “The beehive is a building in New Zealand.” Unless you have visited New Zealand or watched a documentary on the country, this is probably a difficult question. So instead of recruiting your general knowledge to answer the claim, you’ll turn to your intuition. Put another way, you’ll rely on what Stephen Colbert calls “truthiness”... read more

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing. 

The reason: Most of today’s conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about “colors and the mind.”

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we’re going to cover a selection of the most reliable research on color theory and persuasion.
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Eating out is so common we don't really think about the work that goes into creating a fine dining experience. Yet behind the scenes, menu engineers and consultants put careful thought into the way you choose what foods you eat.

Here are 11 of the sneakiest psychological tricks restaurants use to make you spend more money:
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At last, unemployment is easing. But the latest low rate—hovering below 6 percent–obscures a deeper, longer-term problem: “skills mismatches” in the labor force, which will only worsen in years to come. According to the most recent figures, 9.3 million Americans are unemployed, but 4.8 million jobs stand empty because employers can’t find people to fill them. With new technology transforming work across a range of sectors, more and more businesses are struggling to find workers with the skills to man new machines and manage new processes. 
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